Beauty in the eye of the beholder is nonsense:
true beauty is an absolute.Sasha Selipanov, Founder
The pursuit of beauty is our mission.
Beauty is not a matter of taste. It is a fundamental property of the universe, present wherever form follows function without compromise: in the skeleton of a predator, the arc of a suspension bridge, the twist of a turbine blade. It is not achieved by opinion or by committee. It is uncovered, through physics and clarity of thought.
From the Huracán, the Chiron and the Gemera to the NILU.
Sasha was a lead designer on the Lamborghini Huracán, Head of Exterior Design at Bugatti for the Chiron, and Head of Design at Koenigsegg for the Gemera. During two decades in the industry, he scrapped the standard design process, which he found to be slow, inflexible and prone to losing quality at every handoff. His new approach let him deliver those programs faster and to a higher standard than the traditional OEM design process allows. The NILU, designed by Hardline27 for Nilu27, is the latest car to come out of his process. Hardline27 makes the same process available to select clients around the world.
Most of our work
never carries our name.
We work with leading automotive OEMs, sports car makers, luxury brands, aerospace, tech and mobility companies. Confidentiality is a priority.
Collaborating with us
We take on a small number of commissions each year, from first sketch to production-intent data, with brand and launch alongside.
Contact the studio