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Sasha Selipanov's car under cover

Beauty in the eye of the beholder is nonsense: true beauty is an absolute.

Sasha Selipanov signature

A fundamental building block of the universe, beauty is where science and art meet. The pursuit of beauty is our mission.


Hardline27 brings together a team of exceptional talents in design, branding, sculpture and visualization in order to pursue beauty while cutting out the bullshit. By joining design and branding expertise, we offer a holistic approach to product development.

After 20 years of working for the biggest names in the automotive industry, Sasha Selipanov decided that the traditional design process needed to be reinvented. Having learned directly from the legends themselves, he envisioned a more efficient method.

Sketch of a car by Sasha Selipanov

Podcasts, videos and interviews:

Smoking Tire podcast with Sasha Selipanov

The Smoking Tire podcast

CarStories podcast with Sasha Selipanov

Podcast interview with Sasha Selipanov

CarDesignNews podcast with Sasha Selipanov

Car Design News

Viva Bastardo podcast with Sasha Selipanov

Bastardo Podcast


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