Beauty in the eye of the beholder is nonsense: true beauty is an absolute.
A fundamental building block of the universe, beauty is where science and art meet. The pursuit of beauty is our mission.
Hardline27 brings together a team of exceptional talents in design, branding, sculpture and visualization in order to pursue beauty while cutting out the bullshit. By joining design and branding expertise, we offer a holistic approach to product development.
After 20 years of working for the biggest names in the automotive industry, Sasha Selipanov decided that the traditional design process needed to be reinvented. Having learned directly from the legends themselves, he envisioned a more efficient method.